Don’t Suffer From Social Media Myopia

There are 2 signs of social media myopia – (1) You think social media is everything (2) You think social media is nothing. Both are extreme points of view, and could blind us from golden opportunities.

Without a doubt, social media is currently under the limelight. Adoption rate is rising rapidly and coupled with successful business case studies, more and more marketers are starting to take notice of these social platforms. And that is where opinion starts to form.

Those who embrace social media as an engagement platform, and have a balance view of it, gain most. They are also probably people who have a clear promotion strategy, with serious consideration of relevant statistics, such as audience size, consumer behavior and demographic, before selecting their media channels.

Appreciating the pros and cons of social media is key to attaining a balance view. Even experience marketers may “carelessly” classify social media as a fad. It isn’t. It’s just a fundamental change in the way we communicate and consume information.

It isn’t Everything

Social media isn’t everything too. Be truthful to yourself, especially people who proclaim themselves as gurus. Spend all the time you need to define your problem, target audience and strategy before selecting the most appropriate media platform. It could be social or it could be traditional media. Who cares? The one that reaches and engages your target audience best is preferred.

Don’t spread yourself thin by being everywhere. To avoid being social media myopic, understand its pros and cons, and what it can do to solve your marketing problems first before deciding if its useful to you.