InMobi Helps Sega’s iOS Game Hit Number One on iTunes, on Admob’s Home Turf

InMobi is growing at an accelerated pace. And it is interesting that a company of that size originated in Asia – from India, to be precise. First called mKhoj, it soon rebranded to InMobi and targeted markets where Google’s Admob couldn’t reach. It then acquired US-based Sprout to harness its HTML5 mobile ad capabilities.

The company didn’t stop making the headlines there, as it recently received $200 million in funding from Softbank, which could possibly hint that InMobi has some big plans in Japan. Now, InMobi isn’t just showing its prowess in Asian markets; it’s snatching clients from Admob in the US, right under Google’s nose, and on its home turf.

A recent blog post by InMobi shared that the company has helped Sega’s Sonic
& Sega All-Stars Racing hit number one in the iTunes App Store. It’s interesting because Sega actually chose InMobi over its US competitors. And InMobi did a great job on the in-game ads — achieving a higher than average click-through-rate (CTR) of 0.9 percent — for the folks at Sega America. So much so, that the client has agreed to do a case study with them.

In all fairness, I’m sure Admob has also helped many of its clients hit the charts on iTunes. But reading the case study from InMobi made me reflect how the company reached this stage in its development. I once asked an InMobi rep about the difference between InMobi and other mobile ad networks. The answer, in short, was execution.

From a layman’s point of view, there isn’t much difference between InMobi and its competitors. They all sell mobile ads. But the team must have executed the steps perfectly — hitting the right market at the right time and providing a good user experience for both clients and developers. From what we understand, the mobile ad network is also engaging with Africa, and is certainly one of the early movers in that market.

Nonetheless, that’s just the start for InMobi as the world anticipates its next step, especially with an extra $200 million in the bank.