The Weibo Olympics: Mobile is King and Apple, Android Dominate Sina Weibo Discussions

We already knew that Sina Weibo was a hotspot for Olympic discussions. In fact, it even beat out Twitter — though the latter has more users — during the opening ceremonies! But today Sina released a new infographic that delves even more deeply into the Olympic (and seemingly rather Olympian) discussion numbers.

The whole infographic can be seen here (in Chinese only) but we’ve taken the liberty of translating a couple of the most interesting sections:

Interesting, no? The original infographic also notes that if every weibo post required its own mobile phone, the money that would be required to post that much content would be enough to build 34 London Olympic Stadiums. (But it’s not clear at all exactly how Sina is calculating that number).

This section came with some bonus goodies too: it turns out Apple users are night owls (they made more posts at night), other platform users were more likely to be up early. The most-followed keywords for each platform revealed some differences too; Apple users were interested in “muscles” and “pretty girls”; Android users were interested in “eating” and “uniforms” and users on other platforms were into “gold medals” and “referees.”

It is very interesting that iOS beat out Android for total post volume given the sheer number of Android devices currently at large in China. Perhaps Android users prefer Tencent Weibo? Or maybe Apple users are just more into the Olympics.

There’s one more stat in the graphic that might interest you. What are the top three places Weibo users are posting about the Olympics from? The bed, public transportation and — you guessed it — the toilet. I have no idea how Sina knows that, and I’m guessing I don’t want to know.

[via Sina Weibo]