Japanese mobile gaming company DeNA (TYO:2432) is starting off 2012 with more overseas partnerships on top of its busy year in 2011. The company has just announced a partnership with Chinese online game developer NetDragon. The two come together in a joint venture to develop and operate mobile social games for China.
This is not the first time that the two companies have done business, as the Mobage China app has previously been made available via NetDragon’s store. But this joint venture announced today, according to DeNA will “localize non-Chinese social games” for Chinese consumption.
This move is the latest step in DeNA’s push for the Chinese market. Back in December the company partnered with Alibaba Cloud Computing to bring its Mobage platform to Aliyun OS smartphones. Mobage only officially launched in China back in July of last year.
As for NetDragon, readers may recognize it as the company behind the 91.com gaming platform, and more recently, its Transformers Online game from this past year. The company also recently partnered with the Cartoon Network to launch a gaming portal for kids in China.
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
