Aditya Hadi Pratama · · 1 min readEast Ventures leads $20m funding for SG lifestyle startup
Mighty Jaxx, a Singapore-based manufacturer of collectibles and lifestyle products, has raised US$20 million in the first close of its series A+ funding round led by East Ventures. The fundraise also saw participation from Mirana Ventures, KB Investment, and Korea Investment Partners.
The deal pushed the company’s total funding raised to date to US$34.8 million and pegged its valuation at over US$200 million.
Mighty Jaxx founder Jackson Aw / Photo credit: Jackson Aw
Founded in 2012 by serial entrepreneur Jackson Aw, Mighty Jaxx designs and manufactures digital and physical collectible items. It currently sells millions of products every year, and it partners with global brands such as Adidas, Netflix, Hasbro, and Nickelodeon.
Mighty Jaxx plans to leverage East Ventures’ expertise and connections in Southeast Asia to grow its presence. It also wants to develop capabilities in digital collectibles amid the metaverse and Web3 hype with the support of Mirana Ventures.
See also: Are SEA’s tech VCs missing out on the crypto craze?
The firm currently has offices in Singapore, China, London, and Los Angeles. It aims to use the fresh funding to expand to more countries in Southeast Asia.
Other investors in Mighty Jaxx’s latest round include:
- Easternwind International
- Pan Solar Ventures
- Teja Ventures
Editing by Miguel Cordon and Lorenzo Kyle Subido
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