According to a report from Digitimes, citing statistics from Analysis International, the Chinese search market brought in about $492 million in the first quarter of 2011. This is consistent with a previous report from iResearch a few weeks back. As you might expect, most of the money to be had goes to Baidu and Google.
Baidu, the leading search engine in China, accounted for 77.6 percent of the total search market revenue in Q1, a whopping $382 million. Google, in second place, took 19.7 percent, at $97 million. Looking back on the previous quarter, we can see that Baidu has increased its revenue share by 2.8%, while Google has dropped by 5.1% (below).
It is clear that Google and Baidu are moving in opposite directions. Google continues to lose revenue with as the other Chinese search engines eat up its share. This Q1 result is likely just the beginning of a very long, difficult year Google. Meanwhile Baidu keeps on chugging, with rumors that she is courting multiple partners (Facebook and now Microsoft) after Google’s withdrawal.
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