C. Custer · · 1 min readVideo: How China’s tech titans are looking beyond big cities
China’s online shopping market is a trillion-dollar business, but so far it’s been mainly confined to richer, coastal cities. Now the race is on to capture the other half of China’s population: the hundreds of millions who live in rural areas, where rising incomes are leading to fast-growing consumption.
Want to learn more about this? Check out Rita Liao’s feature on this topic.
Editing by Steven Millward
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