Do You Have A PETsonality On Social Media?

Animals always have a way into our hearts (and pockets). Even cartoon ones.

Businesses with a petsonality might find it easier to connect with consumers. The associations we have of pets and animals in general are mostly good. And they might help condition people’s perception of a brand in a very positive way.

Some businesses are completely built on their animal mascot, and they succeed not because of an adorable mascot per se (everyone can do that) but how they breathe life into it.

Here are some ways to do that:

Talk like it

MailChimp is known to communicate in a very chimpanzee manner, and it wins hearts.

Check out other animal web mascots here.

The SatsugaiCat, which recently won the shorty award is a real cat and its human tweets like one too.

Bring it (close) to life, if it is not already

ChurchHill Dog has a YouTube channel and it stars in all its insurance company’s advertisements. A mascot that’s non static is definitely more entertaining and relatable.