3 Successful Small Businesses on Social Media

This post is part of the series – Successful Small Businesses on Social Media.

So we have heard of big names like Starbucks, Dell and Whole Foods making their names even bigger on social media. We have also shown you 5 great social media campaigns and social media best practices from the giants and there are a lot that we can learn from their strategies.

But are you truly convinced that social media could actually help small businesses?

No? I thought so too. To help you see how social media can work no matter how big or small your business, I’ve found some great case studies of small businesses that get it and are seeing results!

1. Caminito Argentinean Steakhouse

Caminito is a traditional steakhouse in Northampton, MA run by Justin Levy and Joseph Gionfriddo. Tapping on Justin’s business and social media expertise, this steakhouse has seen great results online and boosted sales offline.

Social Media Engagement

PrimeCutsBlog – Through the blog, the restaurant provides tips on cooking, grilling, kitchen gadgets, restaurants and recipes. It has no lack of pictures and videos to engage readers. The blog is also linked to other social media sites that Justin is active in.

Prime Cuts TV – Caminito reaches out to the YouTube audience with their very own channel, providing value with videos for foodies, which are also posted on its blog.

MySpace Page – A MySpace page was first set up to reach college students. Updates are sent via its profile but otherwise, the page has not been very active.

Google news, blog alerts and analytics – Simply engaging in social media is not enough. This steakhouse makes sure its web analytics is studied weekly to measure the success of social media campaigns and promotions.

Google news and blog alerts are used to observe not only what people are saying about the restaurant, but also what other steakhouses and restaurants are up to.

This results in innovations (menus, designs and more) and new ideas to promote the business.