''Change by Design'' By Tim Brown – 10 Nov

Times of great change need new options, new choices for business and society, because many of our accepted approaches are outmoded and no longer effective. We must increase innovation significantly and to do this we must conceive of new approaches that improve the quality of ideas and increase the range of people able to participate in innovation.

In his talk, Change By Design, Tim Brown talks about how Design Thinking is just such an approach. He shows how this human centered, systems based, divergent and prototype driven methodology is being used by business, government and civil society. Using examples from many sectors, including clean water access, education, financial services, telecommunications and healthcare, Brown inspires us to take a creative approach to tackle some of the world’s more pressing problems.

About Tim Brown

Tim Brown is CEO and president of IDEO. He frequently speaks about the value of design thinking and innovation to business people and designers around the world. He participates in the World Economic Forum in Davos, Switzerland, and his talks “Serious Play” and “Change By Design” appear on TED.com.

An industrial designer by training, Tim has earned numerous design awards and has exhibited work at the Museum of Modern Art in New York, Axis Gallery in Tokyo, and the Design Museum in London. He takes special interest in the convergence of technology and the arts, as well as the ways in which design can be used to promote the well being of people living in emerging economies.

Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such organizations as the Mayo Clinic, Microsoft, PepsiCo, Procter & Gamble, and Steelcase. He is a board member of the Mayo Innovation Advisory Council and the Advisory Council of Acumen Fund, a not-for-profit global venture fund focused on improving the lives of the poor. Additionally, he writes extensively, with articles in the Harvard Business Review, The Economist, and other prominent publications. His book on how design thinking transforms organizations, Change By Design, was released by HarperBusiness in September 2009. Tim maintains a blog on the subject of design thinking.

Event Details

When: Wednesday 10th Nov 2010
Time: 7pm (Door opens), 7:30pm (Start of event)
Where: Esplanade Concert Hall
Fees: SGD 20 + SGD 3 (booking fee)

Register here.