Groupon Officially Re-Brands SoSasta As Crazeal. Will It Fare Any Better?

As anticipated few months back, Groupon has today announced that it has rebranded its Indian subsidiary SoSasta as Crazeal.com.

The portal, which is currently in beta, will offer deals in 11 cities including Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi/NCR, Hyderabad, Jaipur, Kolkata, Mumbai, Nagpur, and Pune. The company has also claimed that it has partnered with premium merchants in these cities to offer the best local e-commerce experience.

In addition to the rebranding, the daily deal giant has also announced a new leadership team, following the resignations of SoSasta founders Ananya Babna and Udayan Babna.

The new team will be headed by Ankur Warikoo, who has been appointed as the CEO of Crazeal.com and will be responsible for growing Groupon’s business in India.

Explaining that Crazeal will share the same DNA as its parent company, Groupon Inc, he said:

Having pioneered the online deal industry and emerged as the top player in markets around the world, we are confident that this is the right time for us to provide the discerning Indian consumer with the Crazeal.com experience.

He further added:

We are identifying merchants with high quality offerings, expanding to newer cities and above all enabling Social Commerce to help consumers avail of the best that their city has to offer. We are passionate about bringing quality deals to our consumers, and we feature only those deals that we would ourselves love to buy.

Other prominent members in the team include Bharath Devanathan as the COO and Sachin Kapur as the Head of Marketing.

The company will also sport six sales directors in Delhi, Mumbai, Bangalore, and Kolkata. These directors will take care of building the Local Service, National Products, and National Travel verticals.

Among the merchants who are already on-board the revamped Crazeal include – Cafe Coffee Day, Domino’s, and Claridges for national deals and Kainoosh, Olivea, Crowne Plaza, and Amoda Spa for local deals.