Digital Marketing
Why 1 million impressions won’t fix a B2B sales pipeline
Mass reach is useless outside a targeted ecosystem. Here’s how we’re pivoting to engage a new generation of buyers and turn clicks into trust.
Ummi Amran · · 6 min read
Soma AI thinks APAC marketers deserve better than ChatGPT
AI tools promised to free marketers. Instead, they’ve created more work. Here’s one startup’s attempt to fix that.
Peter Cowan · · 4 min read
Why traditional agency briefs fall short in the AI era
In a world flooded with AI content, tossing a brief over the fence isn’t enough. Here’s why we shifted from order-takers to strategic co-creators.
Ummi Amran · · 5 min read
Google Chrome adds Gemini prompt-saving skills
Skills can save a prompt from Gemini chat history and reuse it with a slash command or the plus button, and Google said Skills can run on the current page.
Minh Le · · 2 min readAnthropic suspends OpenClaw creator from Claude access
OpenClaw is an open-source tool used to run AI models, and Steinberger said he was using the API while testing compatibility with Claude.
Grace Priscilla Teo · · 2 min readWorkplace software startup Whatfix flags cost of poor adoption
The study surveyed 335 senior decision makers from companies with over US$1 billion in revenue.
Grace Priscilla Teo · · 2 min readGroup of WTO members sets baseline digital trade rules
India has been among the main opponents, arguing WTO trade agreements.
Diya Lal · · 2 min readWhy marketing execution fails at scale
A closer look at how disconnected systems undermine otherwise strong campaigns.
Leesa Jaib · · 2 min readWe spent $3,000 on ads. Vanity metrics almost fooled us.
We increased traffic by 4x, yet we closed zero revenue. Here’s how we realized our ads were fueled by vanity, not intent.
Ummi Amran · · 6 min read