Carousell’s ad arm appoints former Twitter, Mediacorp, Line execs

Carousell Media Group, Carousell’s advertising arm, has appointed former Twitter, Mediacorp, and Line executives to newly created roles.

Photo credit: Carousell

Ex-Twitter executive Saniya Gupta has been brought in to lead the Carousell Media Group’s regional strategy team. At Twitter, she was responsible for driving the growth of the microblogging platform’s video advertising solutions in Southeast Asia. She will now aim to design innovative and effective full-funnel marketing solutions for Carousell Media Group’s regional clients.

Saniya Gupta, lead, regional strategy team, Carousell Media Group / Image credit: Carousell Media Group

Kimberly Leng has been appointed as the head of sales in Singapore. Prior to joining Carousell Media Group, she worked at Mediacorp, JCDecaux, and most recently was the head of business development at influencer marketing platform GetCraft. In her new role, Leng will be responsible for growing Carousell Media Group’s ad sales business with key clients and agencies.

Kimberly Leng, lead, Singapore sales, Carousell Media Group / Image credit: Carousell Media Group

The advertising firm also appointed Anthony Cheung, former Line Corp sales director, as its head of sales in Hong Kong. Cheung has extensive advertising and marketing experience in the Hong Kong market, having held senior positions at Hong Kong tourism board and On.cc. At Carousell Media Group, he will be responsible for growing the ad sales business.

Anthony Cheung. lead, Hong Kong sales, Carousell Media Group / Image credit: Carousell Media Group

The three new hires will report directly to JJ Eastwood, managing director of Carousell Media Group.

In January, Carousell Media Group launched its own advertising servicing platform called Connect to take on Google and Facebook’s dominance in the space. The platform is a recommerce programmatic buying tool that uses demand side-platforms – a type of software used by advertisers to buy ads via automation – powered by data from transactions and searches on Carousell’s platforms.

The company said that its platforms get an average of over 150 million searches per month.