Roehl Niño Bautista · · 1 min readCarousell takes on Google, FB with launch of ad platform
Carousell Group’s advertising arm, Carousell Media Group, has launched its own advertising servicing platform to take on Google and Facebook’s dominance in the space.
Photo credit: Carousell
Known as Connect, the platform is a recommerce programmatic buying tool that uses demand side-platforms – a type of software used by advertisers to buy ads with the help of automation – powered by data from transactions and searches on Carousell’s platforms. The company said that on average, its platforms get a total of over 150 million searches per month.
Carousell has positioned Connect as a platform that will give advertisers a viable alternative to Google and Facebook, which it says are closed environments. The new tool provides a full-funnel solution, and it also offers unique integrations of first-party and third-party data sets for campaigns.
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Carousell Group has five online marketplaces: Carousell, Mudah.my, Cho Tot, OneKyat, and Ox Street.
“Because inspiration, discovery, and purchase can happen anywhere, we launched the Connect platform to allow brands to reach our buyers and sellers both on and off our marketplaces” said JJ Eastwood, managing director of Carousell Media Group, adding that sustainability concerns has contributed to recommerce’s growth in the past year.
Editing by Collin Furtado and Lorenzo Kyle Subido
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