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Jofie Yordan · · 1 min read

Apple CEO Tim Cook to visit Indonesia for potential investments

Photo credit: Shutterstock

Tim Cook, CEO of Apple, is reportedly planning to visit Indonesia around April 20.

The purpose of his visit? It’s said to be related to the company’s investment plans in Indonesia, including the possibility that it will build a factory in the country, said Budi Arie Setiadi, the Minister of Communication and Information.

“All possibilities are there, we will see how the approach will be later,” Setiadi said, as reported by local media outlet Bisnis.

These plans are, of course, still uncertain and will be negotiated further when Cook arrives in Indonesia, the minister added.

In 2017, Apple invested US$44 million in Indonesia. At that time, the investment was made through the construction of the Apple Academy located in BSD City in the Banten province.

As of February 2024, iOS market share in Indonesia reached 10%, according to StatCounter data. This is still well below the share of Google’s Android.

Smartphone shipments in the country last year were also dominated by other companies like Samsung, Oppo, and Vivo, according to a report from IDC.

However, the research firm noted that sales of higher-priced smartphones – mostly controlled by Apple and Samsung – were the only ones to grow last year, logging a 78% year-on-year improvement.

See also: Asian tech feels the heat as regulators bare teeth

Editing by Miguel Cordon and Jaclyn Tiu

(And yes, we’re serious about ethics and transparency. More information here.)

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TIA Writer

Jofie Yordan

Based in Jakarta. A correspondent at Tech in Asia who covers startups and VC, with a primary focus on the ecommerce sector in Southeast Asia.