Building Mobile Friendly Sites For Free With Mobilizer

Local mobile media company BuzzCity released a new tool that helps businesses and blogs alike to create instant mobile friendly websites. Mobilizer (Beta) is a free service and is inclusive of free publisher support.

Upon signing up, users will obtain a unique mobile URL and QR code for display on their sites. Readers who have camera phones equipped with the correct reader software are able to access the sites by simply scanning the image of the QR code. This will cause the phone’s browser to launch and redirect to the programmed URL of the site.

Advantages

From a web publisher’s perspective, Mobilizer is advantageous in terms of helping to monetize online traffic by serving as an advertising platform for advertisers on the BuzzCity network.

Publishers who sign up will receive a set of codes to paste onto their mobile sites on pages where you want their banners to appear. Customization of the header and footer is possible. Publishers can also select the advertisements from specific categories thereby ensuring that the ad placements complement their site’s content and adds value to it.

Revenue is earned through CPC (cost per click) and CPM (cost per impression) models on both graphical and text ads. Moreover, BuzzCity provides tools for publishers to track their site’s revenue, view campaign statistics as well as select relevant advertiser categories.

By observing the type of advertisements their audiences are most likely to click on and the campaign statistics, site owners can better understand their viewer characteristics and buying patterns therefore giving them valuable insights for future growth. For instance, site owners could themselves introduce similar products and services in future to better meet the needs of their audiences.

Click here for more information on Mobilizer. BuzzCity is also the organizer of the series of events, Developer Garage.