How to build a practical mobile retention strategy (Infographic)

When it comes to mobile apps, companies find high download numbers exciting to look at. However, acquisition figures don’t tell the full story of how well a company is doing. It’s also important to keep track of retention rates – in other words, how many people are still actively using an app.

Retention statistics make for tough reading. On average, mobile apps have a 30-day retention rate of only 42%, and that figure drops to 25% when the time frame is expanded to 90 days. Factors such as limited data storage and attention span constraints contribute to these challenges.

Users who stick around for the long term are essential to a company’s success, so it’s paramount that organizations prioritize keeping customers with them.

Here are some tips for putting together a practical mobile retention strategy.

CleverTap helps businesses build valuable long-term relationships with customers by giving them access to real-time behavioral analytics and a platform to engage users on the right channels at the right time, and with a message that resonates.

Find out more about how to build a robust mobile retention strategy by downloading CleverTap’s guide, which includes more case studies and tips.

This content was produced by Tech in Asia Studios, which connects brands with Asia’s tech community. Learn more about partnering with Tech in Asia Studios.