HR tech firm Pulsifi bags $1.8m in an angel round to expand into Europe

Singapore- and Malaysia-based AI startup Pulsifi announced it has raised US$1.8 million in an angel round, bringing its total raised funding to date to US$4 million.

Pulsifi co-founder and CEO Jay Huang / Photo credit: Pulsifi

Kairous Capital, KVC group managing director Aaron Chen, and RedMart co-founder Rajesh Lingappa participated in the round alongside existing investors, according to a statement.

Founded in 2016, Pulsifi combines organizational psychology and data science into its AI software-as-a-service platform.

Its people data platform unifies sources of people data and employee performance to understand their hard skills and soft traits. It then uses AI models to predict work outcomes and make personalized recommendations.

The company claims that it predicts outcomes of people at work with over 90% accuracy, and helps enterprises improve quality and efficiency in talent acquisition and talent management.

With the new funds, the company plans to strengthen its product development across the talent life cycle, from hiring selection to employee management, personalized learning, and development. It will also extend its reach from Southeast Asia to Europe.

During the Covid-19 pandemic, the company expanded to serve customers in the healthcare, manufacturing, and telco sectors, said Jay Huang, co-founder and CEO at Pulsifi.

“As employers became more selective in hiring, we took the opportunity to enhance our platform to better support our customers with their existing employees as well,” he added.

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The company currently serves customers in six Southeast Asian countries. These include Nestle, Heineken, Baxter, Singtel, and Hartalega.