Cory Treffiletti is right – perception is reality. What the people say about your brand is what your brand will become. Simply put, perception is reality. How true. The onus is on the marketing and advertising people to create a lot of hype and good vibes about the product to complement the wonderful product eh? The two must go hand-in-hand, you can’t have one but not the other and hope that it’ll be successful. Having a fantastic product that no one knows about or that people think is crap because the advertising campaigns aren’t any good, or having such wonderfully enticing campaigns which inadvertently disappoint users when they buy the sub-standard product is no good either.
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