Print advertisements and magazines used to be our main source of product information. But with the rise of the Internet, search engines and blogs have taken up the responsibilities. We can easily search and learn about a product within minutes.
Product reviews are everywhere on the Internet and they are usually accompanied with users’ comments and reviews. We don’t know these people but unconsciously, their reviews do affect our purchase decisions.
A survey conducted by HubSpot has the same conclusion: Blogs do affect our purchase decision.
More than 70 percent of the people surveyed responded that blogs do affect purchasing decision. About 60 percent said ‘somewhat’ while 10 percent said ‘very much’. Blogs are also well-received people on the web. About 75 percent of the respondents stated that they read blogs at least once a day. Almost 50 percent of the respondents declared that they read blog more than once a day. Most of the people also read about 5 to 10 different blogs on the web. Surprising, about 10 percent of the respondents have a range of 50 blogs, which they are learning from. With so much demand for content and point of views, it somehow explained why there are so many blogs on the Internet.
A corporate blog is important to keep the community updated with your company’s latest progress. But if you wish to cast your reach wider, it is important to establish relationships with bloggers. Remember that you aren’t the only company out there trying to get your product or service featured. You’re fighting with hundred of competitors for bloggers’ attention, especially the influential ones. There is no secret trick to built blogger relations. Just be sincere with your offerings and ensure your press release is digestible within 3 minutes.
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
