Aditya Hadi Pratama · · 1 min readEast Ventures joins round of ex-Gojek exec’s beauty startup
Base, an Indonesia-based direct-to-consumer beauty startup, has raised an undisclosed amount of funding in its latest round.
More funding details
- Lead investor: Skystar Capital
- Existing investors: East Ventures and Antler
- Other investors: iSeed Southeast Asia, Pegasus Tech Ventures, and XA Network
- Stage: Pre-series A
More company updates
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Base, which was founded by former Gojek marketing head Yaumi Fauziah Sugiharta and ex-DBS Bank product manager Ratih Permata Sari, will use the fresh funds to fuel its growth in distribution, customer expansion, and product development.
- In a statement, Base said that its annual revenue grew more than 24x over the last 12 months. The startup explained that the large rise in revenue is due to an initiative that lets loyal consumers receive commissions by selling the company’s products.
- Recently, Base hired Cissylia Stefani-van Leeuwen, a former executive of Gojek and Tokopedia, as its brand director.
- In September 2019, the company secured an undisclosed amount of seed funding in a round led by East Ventures and Skystar Capital.
For more coverage of the company, head here. You can also click on the link below to view key details about the company as well as its funding history.
Editing by Collin Furtado and Lorenzo Kyle Subido
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