Mitsui-backed fund injects $20m into AI-powered supply chain firm

Photo Credit: Sensos

Even with the advent of digitalization, supply chains often remain plagued by inefficiencies, resulting in slow deliveries, high inventory costs, and production disruptions.

That’s what Sensos, a spin-off of Sony Semiconductor Israel, aims to address. The startup recently secured US$20 million series A funding led by Magenta Venture Partners, an Israeli VC firm backed by Japanese trading firm Mitsui. Also participating are JAL Ventures, Israel Cargo Logistics, and Sumitomo Corporation.

Sensos offers what it calls the first globally connected, disposable cellular label. Sized slightly larger than a credit card, the label can be stuck onto a parcel and provides GPS-powered location tracking, temperature monitoring, as well as sensor-powered automatic proof of delivery, among other things.

The company then combines those labels with AI-assisted control towers, which then collects and analyzes data. Aviv Castro, CEO of the Tel Aviv-based startup, says that with Sensos, companies can optimize production, inventory, and shipping while reducing greenhouse gas emissions to meet ESG regulations.

Sensos was spun off from Sony Semiconductor Israel in 2022. It counts clients like Bayer, Lufthansa, and DB Schenker, whose use cases include cold chain life-science products, consumer electronics, mission-critical shipments, and high-value goods.

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