Ex-Lazada CMO joins Netflix-rival in Indonesia as managing director

Monika Rudijono announced on LinkedIn that she has been appointed as the managing director of Vidio, an Indonesia-based over-the-top (OTT) video platform that is backed by Emtek Group, starting this month.

Experience:

• Rudijono previously served as the chief marketing officer for Alibaba-backed ecommerce firm Lazada in Indonesia.
• Before that, she was the first president to be appointed by Uber Indonesia, before the ride-hailing giant sold its Southeast Asia operation to its local rival Grab in 2018.

More details:

• In March, Vidio had an average of 60 million monthly active users, with local dramas, sport events, and Korean dramas being the most popular content on the platform. (Read also: How Disney+’s Indonesian rivals plan to fight back)
• The platform is backed by Emtek Group, a local conglomerate that has emerged as a prominent entity in the Indonesian tech ecosystem through its investment in Bukalapak and its alliance with ride-hailing giant Grab, among others. (Read also: Emtek’s rise as a major player in Indonesian tech)