Master product strategy with insights from these three speakers at the Tech in Asia PDC’21 Virtual

Grab, HappyFresh, Hoolah… Breakthrough products were made by visionaries who seem to have mastered the art of building the right product at the right time, thus positively impacting many people’s lives.

But these products didn’t just appear out of thin air. Behind every successful one is a solid product strategy that orchestrates its lifecycle – from planning and design to product launch, maintenance, and scaling. It’s also the compass that guides businesses through times of uncertainty.

If the thought of coming up with a product strategy has you scratching your head or breaking into cold sweat, don’t worry! At Tech in Asia’s Product Development Conference (PDC), happening on April 7 and 8, we’ll be doing a deep dive into the topic. Learn how to set desirable outcomes for your business, pave the roadmap to achieve them, and gather insights along the way.

And here’s some great news: We’re currently having a 50% off promotion where you can get maximum value for just US$25!

Meanwhile, our Tech in Asia Core, Live, and ID+ subscribers can RSVP at no additional cost. Grab your seat before it’s too late:

Other than strategy, we also have four other content tracks aimed to provide you with a holistic view on building winning products: engineering, growth, analytics, and operations. More on those next time!

Meanwhile, read on for a sneak preview of the three speakers who will share their best practices on product strategy.

Jay Demetillo, lead designer at Grab

Jay Demetillo, lead designer at Grab

From ride hailing and food delivery to mobile payment and personal insurance, Grab has built a digital product that is now almost indispensable to millions of people’s lives. But in the fragmented Southeast Asian market, how did Grab successfully strategize, research, and design its app to accommodate various user behaviors?

On April 7, Jay Demetillo, lead designer at Grab, will answer these questions during his keynote session “Designing Product for SEA Region”. Learn how to strategize product design and evaluate design implementations as he shares his learnings, struggles, and process in designing products for developing countries.

With over 10 years of experience working at Twitter, Pinterest, Yahoo, and now Grab, Jay has almost seen it all in the design world. His journey has taken him from designing within Western ideals to learning from and adapting to Southeast Asia’s culture and technology.

Nir Eyal, best-selling author of Hooked and Indistractable

Nir Eyal, best-selling author of Hooked and Indistractable

Every product professional dreams of making that habit-forming product that users love and can’t put down – one that you can mostly rely on to do its job in sustaining customer engagement and retention.

Well, when it comes building winning products, who better to learn from than the author of Hooked: How to Build Habit-Forming Products himself? During Nir Eyal’s keynote session on April 7, he will be elaborating on how to apply his famous four-phase Hook Model to the Southeast Asian context. You’ll get to learn the best practices, tips, and case studies on building products that customers will love.

Nir Eyal is a consumer psychology expert who writes, teaches, and consults on the intersection of psychology, technology, and business. Having co-founded and sold two tech companies since 2003, he was dubbed by the MIT Technology Review as “the prophet of habit-forming technology.”

Carmen Oprea, senior vice president of product at HappyFresh

Carmen Oprea, senior vice president of product at HappyFresh

When your product hits the market and succeeds, it can be overwhelming to manage the surge in user traffic. Foodtech company HappyFresh would know that best, as it experienced exponential growth in 2020.

Carmen Oprea, vice president of product at HappyFresh, will share her experience and learnings in managing the company’s team, product, distribution, and operations during its 50x growth. Get the inside scoop as well on how the company is preparing itself for future spikes.

Carmen has over 11 years of experience in product management, strategy, and venture building in fast-growth tech companies. In her current role, she oversees all aspects of HappyFresh’s product lifecycle and leads a 30-person team across product management, product design, analytics, and user research.

But that’s not all; our impressive list of featured industry leaders doesn’t end here. Joining us in our other content tracks are James Frankel from Canva, Velchamy Sankarlingam from Zoom, Arvin Singh from Hoolah, and more! You can keep tabs on our speakers and content here.

And here’s the best part:

Get the full value at 50% off:

Grab tickets for just US$25 (U.P US$50)

For two days’ worth of value-packed content, the chance to hear from top product leaders, and networking opportunities with industry peers, that’s a pretty sweet deal. This promotion will end in less than two weeks time!

By purchasing your ticket now, you’ll also get to join an exclusive, invite-only LinkedIn group where you get the chance to connect with fellow product enthusiasts and receive the latest event updates.

So what are you waiting for? Grab your ticket now to unlock exclusive content and limitless opportunities.

Meanwhile, our lovely Tech in Asia Core, Live, and ID+ subscribers can RSVP at no additional cost.

We hope to see you at PDC’21!