Over the years Chinese search engine Baidu has had a very “me too” approach to its homepage design. It has followed in the footsteps of Google to arrive at an extremely minimalist page with little more than a search box. The homepages of both search giants rarely change.
A few weeks back we reported that the Baidu would allow users to microblog from its search box, which is indeed a useful feature. And now Baidu is now testing the ability to add custom links to its homepage among a selected number of users.
During the adding process Baidu suggests some links you might like, such as popular Chinese services RenRen and Sina Weibo. Some might think that giving users a way to jump off your site is not wise, but this is indeed a valid way of adding some value for the user, perhaps making the Baidu homepage just a little more homely.
Now that we’ve seen this new custom link feature, we can’t help but wonder how long it will be until we see Facebook among those suggested links!
[Via China Internet Watch]
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