Indonesian Fitness Portal DuniaFitnes Has 1.3 Million Monthly Page Views

Indonesian Fitness portal DuniaFitnes.com, which in English means “Fitness World,” offers free advice, articles, videos, and a forum on fitness, nutrition, and muscle-building matters. The startup was founded by Denny Santoso, who is also the co-founder of StartupBisnis.com which we discussed last week, and also the fitness social network SixReps.com. Denny Santoso shared a little about DuniaFitnes’ journey so far via email.

How big is the fitness portal? Denny claims that it is the number one fitness portal in Indonesia, with more than 210,000 unique visitors and more than 1.3 million page views every month. He started DuniaFitnes previously as a fitness and training blog in 2009, then he transferred the content from his diet and supplements blog, DennySantoso.com, to DuniaFitnes in 2011.

As a fitness portal, DuniaFitnes makes money from ads and its newly launched fitness store. The store sells a diverse range of fitness products, such as books, clothing, accessories, health monitors, and dietary supplements. Interestingly, Denny also has another 13-year old retail store called SportIndo which can provide more fitness supplement products to its customers. The store is also available online now, and is advertised on DuniaFitnes.

DuniaFitnes has a team of 10 people at the moment, which includes a designer, web developer, writer, journalist, and editor. There is also a video team complete with a cameraman, script writer, and video editor all on board. The startup doesn’t have any investors at the moment, but it is in negotiations with one now.

Denny, who is also an author of two diet books, identified offline media magazines as his main competitor right now. He added:

We’re the biggest online media, that’s what makes us different. We have more readers and more engagement. DuniaFitnes has expanded to mobile apps too.

Denny plans to create a fitness expo soon to engage with their users offline. He also explained briefly on his other startup:

SixReps.com is a community where people can get to know each other. Usually people only see celebrities’ bodies without being able to see their workout plan, their diet, or their body transformation. We hope with SixReps.com, we can enable that. Currently SixReps is interviewing a lot of people for the COO position in US.