A report last year from Nielsen India showed that there was a seismic shift happening in the way the country’s smartphone users were spending their time overall, with more time spent in activities like browsing, using apps, or mobile gaming. And now the folks over at Nielsen have a further breakdown into how men and women in India use their smartphones differently.
The research firm’s Informate Mobile Insights gives an interesting overview of smartphone activity in the country according to gender [1]. Here are some of the more interesting takeaways:
- Men spend 50 percent more time browsing the web than women.
- Women spend more time on calls (33 percent more) and instant messaging apps (four times more) than men.
- Men install more apps and use Google maps more than women.
It would be interesting to see how men and women vary on a global scale, because I wouldn’t be surprised if there were some global trends like these as well. You can check out the graphics below, or see Nielsen’s original post for more information.
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Nielsen says that its Informate Mobile Insights uses opt-in smartphone panels to generate these reports. ↩
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