Frenzoo Raises $1 Million, Will Create 3D Lifestyle and Fashion Mobile Games

Frenzoo, a startup based out of Hong Kong and San Francisco, is a startup that has been around for a while, specializing in 3D avatars and fashion for girls and women. And the company has announced that it has raised $1 million in new seed funding to create 3D lifestyle and fashion mobile games.

The investors include Hong Kong-based Tytus Michalski, Siemer Ventures, K5 Ventures, and Metaverse Services. This is in addition to existing investor Ambient Sound Investments.

According to the announcement, the new funds will be used to help launch the company’s new Me Girl brand of free lifestyle and fashion games. The company also says that Doug Glen (formerly a chief strategy officer of Mattel, currently an entrepreneur in residence at M-Lab technology incubator) will be joining Frenzoo’s board. He noted that Frenzoo is jumping at the same kind of opportunity that Mattel capitalized on years ago:

In the mid-1990s, Mattel pioneered computer games for girls. […] Games like Barbie Fashion Designer were hugely successful, in part because the market was so underserved. Fifteen years later, the girls’ and women’s market in mobile entertainment is now underserved, and Frenzoo is releasing wonderful games that have raised the bar to an exciting new level.

It will be interesting to see how well Frenzoo takes to the mobile gaming space, as we haven’t really seen any games from them thus far. There’s a trailer below that shows an older beta version of its Dress Me Girl game, but I’m told they’ll have some more current promo material coming soon.