Burger King owner to integrate Ant’s digital solutions in APAC

Restaurant Brands International (RBI), the multinational fast-food firm that owns Burger King, Popeyes, and Tim Hortons, has announced a partnership with Ant Group to leverage the latter’s digital solutions for its restaurant operations across Asia Pacific.

As part of the partnership, Ant Group will collaborate with RBI’s local franchises to deploy a wide range of digital solutions, including Alipay+, its cross-border mobile payments and marketing solution suite.

RBI-Ant signing ceremony / Photo credit: RBI, Ant

The integration brings support for payment options, such as Touch ‘n Go eWallet in Malaysia, TrueMoney Wallet in Thailand, GCash in the Philippines, and Kakao Pay in South Korea.

RBI’s franchises will also deploy Ant Group’s “mini” program, a software-as-a-service (SaaS) solution, for the integration of online and offline operations. This will enable contactless menus and payments, online ordering for pickup or delivery, scan-and-order transactions, and more.

The partnership will serve as many as 1,500 restaurants across eight markets in the Asia-Pacific region.

“Leveraging digital payments and marketing innovations is critical for industries like food and beverage to provide contactless services, boost operational efficiency, and adapt to the fast-changing market conditions,” Angel Zhao, president of Ant Group’s International Business Group, said in a statement.