How well do you know the app economy?

It’s a mobile world today. Mobile is changing the way we live: how we consume content, in our daily interactions, the way we exercise (case in point: Pokemon Go), and the list goes on. It has grown to become the first screen for consumers – in fact, time spent in apps worldwide has more than doubled since Q1 2014.

Mobile is now the preferred way to go online, and it is here to stay whether you like it or not. It’s no wonder why everyone – from startups to long-standing traditional businesses – are introducing mobile as part of their strategy, each scrambling to grab a slice of the pie.

Whether you’re just starting to pursue a mobile strategy, or are already in the midst of doing so, you’d want to hear some app economy insights from one of the biggest and most trusted app intelligence platform, App Annie, on August 25.

What’s in for me?

To kickstart App Annie Decode Singapore, the team will deliver competitive insights as to how businesses from both tech and non-tech sectors can benefit from understanding the full app consumer journey – from discoverability and awareness, through user engagement and retention, to monetization with in-app purchases and advertisements. In addition, App Annie will highlight key findings from its recently launched Marketing Intelligence, which shows tremendous opportunities for in-app advertising as businesses continue shifting their advertising strategy towards mobile.

After which, several speakers will take centre stage to share insights and strategies for those in the mobile app economy across two exciting panel discussions. They will provide a holistic overview of the app market – both from a corporate and startup’s perspective and how, despite differing business traditions and culture, have succeeded in cracking the app economy.

More specifically, you’ll learn from success cases of how brick-and-mortar as well as traditional IT businesses have managed to successfully engage their customers on mobile. Also, take a leaf out of our panelists’ book as they tell us the journey of how their tech startup started out and the challenges they faced.

Our panel of speakers include:

• Max Tiong, head of startups and fintech at DBS Bank
• Huishan Lim, head of product development, SPH Digital
• Reuben Philip Abraham, regional head of social and mobile marketing, Zalora
• Tristan Torres, general manager, Deliveroo Singapore
• Isaac Tay, VP special projects and talents, Honestbee

Then stay around for some food, drinks, and networking to round off the night.

Remember to save yourself a seat

App Annie Decode Singapore is free to attend. However, it’s an invite-only event held in collaboration by App Annie and Tech in Asia. Register for your seat today! Successful applicants will be contacted by the App Annie team.

Event details

Date: August 25, 2016 (Thursday)
Time: 6.30pm – 10.00pm
Venue: CHIJMES Hall

See you there!