Thao Lam La · · 1 min readVietnamese customer data firm snaps up seed funding
PrimeData, a Vietnam-based customer data platform (CDP), has raised an undisclosed amount in seed funding from the Vietnam Innovative Startups Accelerator (VIISA).
Photo credit: PrimeData
Founded by Trieu (Charles) Nguyen – an industry veteran who has spent over 15 years in digital marketing and data science – PrimeData helps businesses collect data, set up user databases, and create customer segmentation to develop personalized sales strategies. Its products target retailers, real estate developers, and payment companies, among others.
The startup also announced its strategic partnership with US-based SaaS company CleverTap. PrimeData said the new funds and partnership will help it improve customer experience, bolster management capacity, and speed up digital transformation for its clients in Vietnam.
In 2021, the global CDP market was valued at US$1.2 billion. Fortune Business Insights predicts the market will rise from US$1.4 billion in 2022 to US$6.9 billion by 2029 at a compound annual growth rate of 25.4%.
“VIISA believes that data is the common foundation for all digital transformations and we share the same vision with PrimeData to significantly accelerate business transformations progress in Vietnam and the region,” VIISA CEO Tran Huu Duc said in a statement.
See also: These are the most active investors in Vietnam’s startups
Editing by Miguel Cordon and Lorenzo Kyle Subido
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