Companies Try to Keep Up with Social Media Boom in India

With social media being the new mode of marketing, every company – be it a startup or a multi-national – is trying to woo the Indian public through social media campaigns on Facebook and Twitter. Some of them have even created dedicated social media sites, in an effort to generate buzz.

This perhaps is the most challenging time for social media managers across the country, but it also represents a great opportunity as 32.6 million Indians are reported to be on Facebook at present. These users are mostly young people who, in India, represent a huge consumer demographic. They are also the first ones mobilized in social movements, like the India Against Corruption campaign which has won many of its volunteers and supporters through Facebook.

With so much hype about social media in India, companies are pressured to come up with innovative initiatives. Below is a list of some of the more creative social media campaigns targeting Indian Facebook users:

Maruti Suzuki Online Hatchback Launch

The market leader in the Indian automobile industry, Maruti Suzuki is all set to launch its premium hatchback, the all new Maruti Swift, via a new Facebook page. This is even before the vehicle is unveiled formally by the company management in a press conference.

By becoming a fan of the page, you’d be able to witness the launch, scheduled for tomorrow. The page has garnered over 200,000 fans, and that’s in only ten days.

With this unique online car launch, Maruti Suzuki expects the car to bag 50,000 pre-launch bookings. Shashank Srivastava, chief general manager of marketing, said:

The market reaction for the all new Swift has been extremely encouraging and we are hopeful that the pre-launch bookings will cross the 50,000 units mark by Wednesday, when we formally launch the car.

The ten-day fan-count is pretty awesome, but I doubt whether this campaign will actually translate into the 50,000 pre-launch bookings Maruti Suzuki is targetting. What do you think?

Source: mydigitalfc

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