Miguel Cordon · · 1 min readCarsome names ex-AirAsia exec as chief marketing officer
Carsome, a Malaysia-based automobile marketplace, has appointed ex-AirAsia executive Ravi Shankar Mallavarapu to serve as its chief marketing officer (CMO).
Carsome chief marketing officer Ravi Shankar Mallavarapu / Photo credit: Carsome
Mallavarapu most recently served as AirAsia’s chief growth officer, helping build the low-cost airline’s in-house digital marketing and growth team.
In his new role, Mallavarapu will oversee the car ecommerce platform’s brand, marketing, digital, social media, public relations, growth, market research, and customer experience. The new CMO will also collaborate with Carsome’s chief brand officer, Derek Tan, on brand, creative, production, and sponsorships.
Mallavarapu said that Carsome is currently in a good position to spark a change in user behavior in Southeast Asia, where most car transactions are still being done offline. “We can move this online by establishing trust and the best customer experience at every touchpoint,” he added.
The appointment comes just weeks after Carsome raised US$290 million in a new round that pushed its valuation to roughly US$1.7 billion.
See also: Are Malaysia’s startup efforts finally paying off?
Editing by Lorenzo Kyle Subido
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