AI triages fertility care to solve regional OB-GYN shortages

This article is a part of Startup Spotlight, a series that features young, up-and-coming startups.

Photo credit: OvyHealth

Sastya Wardani struggled to understand her body while managing hormonal imbalances in her late twenties. She later learned that her great-grandparents had spent 19 years trying to conceive, while her grandmother helped women conceive using traditional Javanese medicine. This family legacy inspired Wardani to launch OvyHealth to help women navigate reproductive care.

😟 Problem

Indonesia has roughly 5,000 OB-GYNs serving 280 million people. Patients lacking specialized medical access often delay care by three months. These delays measurably worsen outcomes and cost hospitals US$1.7 billion in potential revenue annually.

💡 Solution

OvyHealth developed a routing engine that evaluates a user’s cycle history and symptoms to determine clinical next steps. 

The platform routes patients based on urgency:

• Watch: Issues a self-tracking plan for mild irregularities to prevent unnecessary clinic visits.
• Investigate: Identifies non-urgent concerns and schedules a preliminary checkup.
• Refer: Connects patients directly to specific specialists within a 400-partner network.
• Plan: Guides couples through a structured fertility program using a concierge service.

Image credit: OvyHealth

📊 Market size

Indonesia sees around 200,000 eligible in vitro fertilization cycles annually. This represents roughly US$1.35 billion in unmet demand. The total addressable market across Southeast Asia reaches US$13.5 billion.

🤝 Team

• Sastya Wardani. Co-founder and CEO. She is a certified hormonal specialist completing a doctorate in health business administration.
• Sandy Tantra. Co-founder and CMO. She previously led branding and marketing for Google APAC and has helped 40 million women leverage technology.
• Andoko Chandra. CTO. He has over 20 years of tech experience and previously managed over 150 engineers building AI products.

🚀 Traction

• Secured partnerships with 400 clinics across six different countries.
• Manages care pathways for over 12,000 active patients.

🏆 Competition

Most reproductive health apps function strictly as logging tools without clinical referral infrastructure. Regional competitors target high-end egg freezing and in vitro fertilization concierge services.

OvyHealth triages users earlier in their reproductive journey. The platform utilizes an active clinical network to address regional OB-GYN shortages across multiple countries.

💰 Financials

🚩 Risks