Involve Asia co-founders Jimmy How (left) and Rene Menezes / Photo credit: Involve Asia
Involve Asia has secured over US$10 million in an investment round led by Bintang Capital Partners Berhad, with 500 Global, Monumental Productions, and Orbit Capital Malaysia participating.
The Malaysia-based company helps brands form marketing partnerships with global content creators, developers, and affiliates.
Since being founded in 2014 by Jimmy How and Rene Menezes, Involve Asia has seen a compound annual growth rate of 132% and remained profitable.
The fresh funding will be used to expand the startup’s product lines, serve new firms and partners, and deploy a suite of solutions that will allow advertisers to further leverage influencers.
Involve Asia’s also looking to invest in firms that can complement its business.
“We are in a position to invest and step on the gas while many are focused on consolidation and preserving cash. A number of industry-changing products are ready to be taken out of beta and will hit the market very soon,” Menezes said in a press statement.
The company’s currently hiring for nearly 50 positions, mostly in project management, business development, product, and development operations.
See also: Malaysia budget: Expect fewer goodies for tech and startups
Involve Asia has handled over one million partnerships with more than 580,000 website partners, influencers, and affiliates in Southeast Asia to date, yielding US$1.5 billion in sales. Its clients include Nike, Lazada, Shopee, Grab, Marriott, and Citibank.
Editing by Miguel Cordon and Dhania Putri Sarahtika
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