Aditya Hadi Pratama · · 1 min readGo-Jek: A unicorn’s journey (Infographic)
After its recent US$550 million fundraise, Indonesia’s ride-hailing and on-demand services startup Go-Jek has officially become a unicorn, at a US$1.3 billion valuation. Go-Jek needed only 1.5 years from launching its mobile application to receiving that prestigious title.
Go-Jek was founded by Nadiem Makarim in 2010. In its original form, the startup had a fleet of motorcycle drivers that could be called up to give passengers rides, do courier services, or deliver food.
For the first couple of years, it didn’t get significant traction, but its fortune changed when it launched an app in January 2015.
Since then, Go-Jek added more and more drivers, launched new services, and expanded to more cities. Now you can see Go-Jek drivers’ ubiquitous green jackets anywhere in Jakarta and other big cities in Indonesia.
Infographic by Tech in Asia’s Andre Gunawan.
Editing by Nadine Freischlad and Steven Millward
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