7 Social Media Marketing Tips For Retailers

According to Performics, social media users are pretty open to social media marketing.

This is definitely good news for retailers engaging in it, but that alone would not guarantee a successful campaign. Many of them are not maximizing the use of tools widely and freely available on social media. Some are also approaching social media marketing the wrong way.

If you think you are one of those mentioned, don’t fret! Here are 7 social media tips for retailers:

1. Use coupons

Social media users love coupons – something that retailers on social media can leverage on. It is a win-win situation for both parties.

Codes

When we think of promo codes, @delloutlet comes to mind quickly. It is probably one of the few successful companies that have claimed to make a profit on Twitter. A code enables you to track the effectiveness of your coupon and motivates consumers to purchase from you.

#hashtag
A hashtag enables you to segment your tweets or updates. If you’re a retailer selling a huge range of products, “hashtagging” makes searching and browsing easy for your followers and fans. Examples: #Penn_Shoes, #Penn_Jeans, #Penn_Tees.

Don’t forget to tag #sale to make your promotion more visible to discount hunters.

2. Use images and videos