5 Brilliant Facebook Business Pages

Facebook seems to be a popular choice for businesses using social media to promote their products and services. This is largely due to its large user base and user friendly features. But of course, similar to putting a shop at a place with high traffic – it helps, but doesn’t guarantee you good business.

Your store front must look appealing enough to attract customers, and the shopping experience you offer plays a big part in making sales. Hence, it is important for businesses to go beyond having a mere presence on Facebook, and provide an experience that will prompt customers to click on the “Become a Fan” button, interact with you and spread your message.

To give you a feel of what I mean, here are 5 examples of Facebook business pages that stand out of the crowd.

#5 Scania Drivers

What’s brilliant: Scania is basically a B2B company that has little interest in engaging drivers (Or is it, really?) Its target audience are distributors and bus service companies that purchase trucks and related services. But look at what’s happening here? Scania’s Facebook page is titled, “Scania Drivers” and most of its Facebook updates reach out to truck drivers and lovers. Not only that, check out the Scania Truck Driver Competition 2010 video below. We got to know of the competition through its Facebook page.

Learning point: Scania has shown how B2B companies can use Facebook to their advantage. Although products and services are sold to another business, the end users are ultimately consumers. Gaining their trust and loyalty boosts demand and brand equity. If the general consumers love your product, distributors will too.

#4 Burberry

What’s brilliant: The page attracts thousands of feedback with each update, but what’s more brilliant is the exhibit of its latest marketing campaigns. Most of you have probably seen the gigantic Burberry posters of Emma Watson displayed outside stores. Whether you have experienced the campaign offline or on Facebook, Burberry’s page does a great job in aiding consumers’ recall. The current SS10 campaign tab features behind the scene videos, interviews and final campaign shoots.

Learning point: Getting Emma Watson to “speak” to Burberry fans makes them feel connected. We have embedded the YouTube version below:

#3 The Menu Group

What’s brilliant: This group of restaurants and microbreweries is a social media savvy one (catch how Brewerkz, a microbrewery under the group uses social media here). Its Facebook page caught our eye because of its usage of well taken images, and its openness to gain feedback from its fans. Doing the basics well can help achieve an awesome result.

Learning point: A note to small businesses: This page does not have the flashiest apps but it has successfully gained a respectable number of fans through basics techniques.