It is often the creative juices flowing behind ads that determine media impact and ROI.
The 5 ambient ads below are great examples of how others have done it right.
I personally love the upside down Gap campaign. The campaign’s main theme was boldly delivered, catching many by surprise. The natural thing to do next was to visit the store, find out what was happening and say, “what a cool campaign!”
This campaign would definitely resonate in our mind for a long time, especially if we have witnessed it ourselves.
Click on the image to enlarge.
5. Panasonic Nose Hair Trimmer
4. Professional Waxing
3. Ford
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