Investors don’t love dating apps? This one just raised a $3M series A round

Yogrt is a location-based dating app that uses games and quizzes as a tool to break the ice between couples-to-be. Today the startup announced that it has raised a US$3 million series A funding round from Centurion Private Equity and Linear Venture. With the funds, it plans to strengthen the app’s presence in Indonesia and expand into other Southeast Asian markets.

Kongko Digital is the Singapore-based parent company of the app. It was co-founded by Jason Lim, who is a former managing director of Acer Indonesia, Roby Muhamad, who holds a PhD in sociology from Columbia University, Kevin Xu, and Albern Xu.

Yogrt believes its unique way of mixing gaming with dating has potential all across Asia. The app offers a weekly updated set of games and quizzes, including dare-games like “have you ever?”, and trivia quizzes. By creating a social environment that allows users to poke fun at each other, Yogrt hopes to make it easier for tongue-tied youngsters to start a conversation.

The app was first released for Android in October, and now also exists in an iOS version. According to Yogrt’s data, the majority of the app’s users are between 17 to 24 years old and come from large cities in Indonesia. Other strongholds are Singapore, Malaysia, and Hong Kong. The company claims that Yogrt climbed to the top ten list of social apps in the Indonesian app store within one month of its release.

Yet with just over 500,000 registered users, the user base can still be considered quite small. The startup has yet to reveal its monetization strategy.

Attracting a series A round of this size makes it an outlier. Investor and startup advisor Andrew Chen recently explained in great detail why dating apps usually aren’t so attractive to investors.