This March will see the Web Wednesday meetup this week talk about Search and Display and how they can complement each other.
Topic: Search & Display: Reach Beyond the Keyword
72% of the conversions of cross channel search and display campaigns are a direct result of the display channel, only 28% are the result of the search channel. Nevertheless, cross channel campaigns create a powerful combination by pushing customers into the marketing funnel and pulling them towards the purchase. We share insights from thousands of campaigns globally including latest innovations in engagement and online branding using rich media.
About the Speaker
On deck is Martin Ross, Singapore Country Manager for Eyeblaster. Martin has been around for over 15 years in the media industry and certainly knows his stuff when it comes to rich media and advertising.
Event Details
Date: Wednesday, 24th Mar 2010
Time: 630pm-late
Venue: Home Club (located on the Riverwalk B1-01/06, 20 Upper Circular Road- between Boat Quay and Clarke Quay)
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