3 Successful Small Businesses on Social Media II

This post is part of the series – Successful Small Businesses on Social Media.

So we have heard of big names like Starbucks, Dell and Whole Foods making their names even bigger on social media. We have also seen 5 great social media campaigns and best practices we can learn from.

But are you truly convinced that social media can actually help small businesses?

No? I thought so too. To help you see how it can work no matter how big or small your business is, I’ve found some great case studies of small businesses that get it, and are seeing results!

1. Martell Home Builders

Martell Home Builders specializes in building new homes for people like you, who want to be their own architects. At Martell, it’s all about the experience.

Social Media Engagement

Blog – Martell keeps their blog casual and entertaining with fun articles such as “save your marriage – Feng Shui Your Home” and “Funny Looking Homes”. It also provides tips on home care, home energy conservation and home building.

Facebook Group– Martell’s Facebook page is pretty active with no lack of pictures and videos. When I first landed into the group, it felt as if there has been a lot of activity going on. It also has a very personal touch to it.

YouTube – If you make videos, you must have a YouTube channel.

Twitter – Pierre Martell, who usually tweets about home designs, the real estate market and interesting articles and news, handles their main Twitter profile.

Real Time Status

One of the core values of the business is to maintain transparency with their customers. To achieve that, they are using client log in and Twitter. Clients can log in to the website to see which part of the project Martell is working at now and how well the whole process is going. To add on to that, local contractors have their project managers update their status on Twitter so clients can see what exactly contractors are doing (even when they are having coffee) and have a way to stay in contact with them. The customer service and experience is great!