Twitter Analytics is ahead of schedule and is available for all advertisers starting today.
The new analytics offers in-depth analysis on both paid and unpaid activity on Twitter in two layers – (1) Promoted Twitter Products and (2) Timeline Activity.
In other words, Twitter Analytics is deeply integrated with its ad products such as Product Tweets and Trends.
From the screenshot below, the analytics looks pretty much similar like any other tools in the market. But an in-house analytics is certainly more reliable and accurate than third parties’. Easy to the eye, the Dashboard shows the breakdown of your performance – impression, retweets, replies, clicks and engagement rate.
Timeline Activity measures how every single tweet is performing in terms of mentions, follows (and unfollow) and reach.
Advertisers and businesses are able to submit their interest to Twitter but the cost of this analytics tool isn’t stated. We have contacted Twitter and will update as we learn more about its cost.
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