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Aya Lin · · 1 min readIn brief: Chinese smartphone makers dominate Indian market, says report
- Chinese brands led by Xiaomi controlled a record 66% of the Indian smartphone market in the first quarter of 2019, according to Reuters, citing a report by Hong-Kong based Counterpoint Research.
- The report found that volumes rose 20% on the back of popularity for brands like Vivo, RealMe, and Oppo. Affordable pricing and features like selfie cameras and big screens have helped boost demand.
- Xiaomi’s shipments to India – the world’s fastest-growing smartphone market – fell by 2%, but the Beijing-based company was still the biggest brand in the country, followed by Samsung.
- Heavy usage of video-streaming apps like Netflix and social messaging platforms like Facebook and WhatsApp have increased data consumption in India, and “users are upgrading their phones faster compared to other regions,” a Counterpoint executive said.
Editing by Eileen C. Ang and Dante Gagelonia
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