World-leading online hotel booking service Hotels.com has just expanded to two more Asian countries: Indonesia and Vietnam.
With Indonesia and Vietnam in its network, Hotel.com now has 15 localized websites in the Asia Pacific region including China, Japan, and Korea, and a total of 77 worldwide. Hotels.com’s Indonesia and Vietnam sites will display content in Bahasa Indonesian and Vietnamese to serve the local markets better.
Prior to this localized effort Indonesian and Vietnamese users of Hotels.com face language barriers when making a reservation. Apparently, Google Translate isn’t doing a good-enough job. Hotels.com claims to have more than two million unique user-generated hotel reviews and 135,000 hotels listed across its network. Hotels.com is an operating company of Nasdaq listed, Expedia, Inc.
“The timing for this expansion couldn’t be better, since various cities in both Indonesia and Vietnam saw price increases last year, according to the Hotel Price Index™ (HPI) ® from Hotels.com,” Victor Owens, vice president of marketing, hotels.com North America said in a statement.
“With the addition of these two new sites, Hotels.com will now be able to offer its award winning services to these growing markets. This, alongside hyper local information in their native languages is truly an exciting prospect for both leisure and business travelers alike.”
Seeing the growth of e-commerce and increased travel business in Asia, Hotels.com’s step to provide local content in the two countries looks promising as the number of Internet users in Indonesia and Vietnam continues to rise sharply.
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