11 Finalists for this 11th Start-Up@Singapore

The Semi-Final round is over, and 11 Finalists have been selected for this 11th installment of Start-Up@Singapore, the national business plan competition.

Here are the team names and their ideas in a few words:

Open Category Finalists

Powerhouse are a group of Business Administration students looking for new approaches in marketing. Their solution?For-eve.com is the first exclusive all-female try before you buy cosmetics website inSingapore. It replaces the traditional department stores by customizing and bringing the shopping experience to the comforts of the females’ homes.

The shift in consumer preference for eating healthily has led to searches for healthier frozen desserts that still satisfies their taste buds.Observing the trends, a brand new category of frozen dessert can be created in frozen soy, which possesses great product versatility and business potential. We call this product innovation, Soyato.

TAPP is a new way of exchanging your contact information, and keeping it up to date. We have developed a FREE to download dynamic address book for the smartphone, which updates itself when your contacts change their information. Do you have 2 phones? Use TAPP to synchronize your contacts. When you get a new phone, download TAPP, log-in, and access all your contacts straight-away. When you and your contacts are on TAPP, you can message each other for FREE.

Through innovative fusion of fingerprint and face recognition technologies, Real-ID establishes identity of people in emerging countries and prevents identity fraud wirelessly and in real-time.

Coating Concepts Pte Ltd‘s first product poised to be commercialised is a coating that enables self lubrication in high speed cutting operations.The company’s vision is to provide state of the art coating solutions for industrial and consumer applications.

GIVEsingapore is a group of young minds coming together to bring exciting innovation to how we can make the world a better place. Anyone from any background, race, religion or culture is welcomed to be part of Team GIVE. All you need to have is the believe that the world is amazing. If you want to meet us, just drop by at our cozy incubation space within NUS.

Youth Category Finalists

Genesis represents a new beginning. Our business is to rehabilitate lands that were former logging sites (known as dormant land) and turn them once again into productive sites. Genesis will address the issue of deforestation by rehabilitating the forests and the issue of poverty by providing jobs to the indigenous people.

Jollyphony is a website that provides a definitive compilation of non-commercial games i.e. icebreakers, bonding games, traditional games for users who require the use of these games anytime, anywhere.

Nineteen: Two nineteen year-olds with big aspirations in business and an even bigger passion for entrepreneurship. With unique ideas and practical business concepts, we possess the “midas” touch. Having a great interest in the F&B industry, we aspire to revolutionize how a business operates in Singapore’s F&B industry and strive to be Singapore’s leading F&B brand.

TheCaviarLab aims to bring fruit caviar to the mass population, to allow people of all ages to enjoy this. We intend to bring out the uniqueness of the product through drinks, in this case healthy drinks, fruit juices and mock-tails.