Need some inspiration for your campaign?
You probably can find some here. We have gathered 10 creative ambient campaigns, which we feel have fulfilled both creative and communication aspects.
Our pick within this list is Ogilvy’s anti drunk driving campaign. This campaign isn’t just creative and clear in its message. It is also spot on when targeting the right audience by rolling the campaign in a bar. From what it seems, the clients are probably smiling away given that budget didn’t have to suffer much.
Catch the list below and let us know you favorites.
10. Anti-smoking
When fear and anything else don’t work, the agency decided to place the emphasis on their face. A fake model agency was set up to ensure the ladies weren’t suspicious about the offering. The rest is best explained in the video above.
Advertising Agency: Le Bureau, Sweden
9. Unsafe drinking water
To better capture the attention of passers-by, the agency created a whole new kind of billboard, using water as the medium. A temporary wall of water was set up in the very heart of Paris and for one week it conveyed poignant messages that made people realize the vast extent of damages caused by unsafe drinking water all around the globe.
Advertising Agency: BDDP & Fils, Paris, France
8. Grand Prix UV Protector
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