WhatsApp is accelerating faster than ever in India, and right now has 30 million active users in the country, according to Neeraj Arora, WhatsApp’s business development head.
To help the messaging app – which has over 350 million active users around the world, grow even more in India, WhatsApp has inked a deal with telco Tata Docmomo to offer unlimited WhatsApp usage to its subscribers. That BBM-like package will cost Rs 15 for 15 days. It’s WhatsApp’s second such deal in India, coming a year after a similar package was offered by rival network Reliance.
WhatsApp has strong competition in India from more feature-rich, Asia-made messaging apps like WeChat and Line. Both those have rolled out TV commercials and lots of social media marketing in India in a bid to pick up new users.
(Source: Medianama )
(Editing by Josh Horwitz)