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Meta unveils AI team for biz tools, led by ex-Salesforce VP

Meta Platforms is establishing a unit focused on developing AI tools for businesses within its applications, as reported by Axios.

The initiative targets the needs of Meta’s 200 million business users.

Clara Shih, formerly of Salesforce AI, will head the new business AI product group. Her role is to create and monetize AI tools tailored for businesses on Meta’s platform.

A notable tool is a business AI chatbot designed for customer interactions on WhatsApp and Messenger.

Recent Meta developments

Timeline
19-Nov-2024 ⚖️ Meta to challenge India’s antitrust ruling on WhatsApp
  • Meta to contest India’s data-sharing order.
  • C15 fined $25.4M over WhatsApp data practices.
16-Nov-2024 📊 Meta aligns Facebook, Instagram with ‘views’ for creators
  • Facebook now tracks content by views
  • Aligns metrics with Instagram’s performance measures
14-Nov-2024 📢 Meta to start ads on Threads starting January
  • Meta to introduce ads on Threads in January
  • Revenue impact from Threads expected to be minimal
14-Nov-2024 ⚖️ Meta to face trial for anti-competitive acquisitions
  • Meta to trial over FTC’s monopoly allegations
  • FTC claims Meta stifled competition via acquisitions
31-Oct-2024 📈 Meta’s Q3 exceeds forecasts while investing in AI
  • Meta posts Q3 earnings EPS of $6.03
  • 3.29B daily users, below expectations

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