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Rick Martin · · 2 min read

China’s B2C E-commerce Space is a Two Horse Race

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Photo: hktaobao.net

A report earlier in the month from the folks over at Analysys International indicates that China’s B2C e-commerce market could be worth as much as 81.8 billion RMB (or $12.9 billion).

Looking at the Analysys’s breakdown of the companies who hold the biggest share of all that cash, Alibaba’s (HKG:1688) Tmall is way out front with 37.38 percent of the B2C online retail market. As great as Tmall’s dominance is, it’s actually down from its even more dominant Q4 position, when it held 39.9 percent share.

On the other hand, the other major play in this space, 360Buy, has risen to 17.23 percent from 14.7 percent in the previous quarter.

It should be noted that the global e-commerce behemoth Amazon (NASDAQ:AMZN) is only clutching just over two percent of the market in China, down with a number of other also-rans. But a few months back Amazon China’s CEO Wang Hanhua noted that he figures this sector to be more of a marathon than a sprint. Nevertheless, it certainly looks to be a two-horse race right now between Tmall and 360Buy [1].

[Via Technode [2]]


  1. Wait a minute… Horses don’t run marathons. I need new metaphors!  ↩

  2. Technode has the market size as 81 million, although the original report says 818 亿, or 818 x 100 million, or 81.8 billion. Big Chinese numbers are, admittedly, very confusing.  ↩

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Rick Martin

Rick Martin lives in Tokyo where he writes about technology in Japan, China, and around Asia. After writing full-time for TechInAsia from 2011 to January 2013, he moved on to pastures new at The Bridge. He can be reached via his website, 1Rick.com